Whether it’s a box of cereal or George Clooney, branding is critical to break into the public eye. (See Blogs 1/21/13, & 8/2/13) But unless you’re a steer how do you manage it, especially if you’re a blogger working at home? I thought I’d find the answer in an article enti

I went to hear a marketing/public relations expert make a pitch to writers the other night. My friend Susan Stoner, whose new book, Dry Rot, received a glowing review in our local newspaper, came with me. Both of us hoped to pick up a pointer or two on how to promote our works. The wo